10 Years of Passion and Thousands of Kilometers
Motorcycling is more than just a passion for me, it’s a way of life.
My story in the motorcycle world began over 10 years ago. What started as a passion quickly turned into a project when I launched my own business selling motorcycle accessories. The adventure took another step forward when I was recruited by Harley-Davidson.
I had the opportunity to manage the Harley-Davidson Marrakech dealership for two years before joining the Casablanca dealership as Head of Sales, Marketing, and Events for four years.
That’s where I truly discovered how much I loved sharing this passion with people, with our customers, but also with those who were not yet riders.
Organizing road trips and motorcycle tours for our clients was a real turning point. I realized that I wasn’t meant to stay between four walls. What I truly needed was the open road riding endless kilometers, breathing the asphalt, and exploring the breathtaking landscapes of Morocco.
Guiding motorcycle tours across the Atlas Mountains, desert roads, and authentic villages has become more than a job. It’s a way to share the beauty of this incredible country with riders from around the world.
I also had the opportunity to gain valuable experience working with EagleRider, a well-known American company specialized in motorcycle travel. That experience strengthened my desire to help riders discover Morocco on two wheels. It became clear to me that I wanted to show motorcyclists from around the world the richness of our culture, and offer them truly unique experiences.
For me, it’s not just about riding it’s about discovering Morocco through its roads, its people, and the stories that seem to unfold at every turn.
Today, I organize guided motorcycle tours in Morocco and offer motorcycle rentals in collaboration with several travel agencies. My goal is simple: to help riders explore Morocco in a different way, far from the usual tourist routes.
On the road, I’m not only your guide I’m also a fellow rider, a passionate motorcyclist, and a travel companion sharing the adventure with you.